Our client is a global, scaling, commercial real estate technology and IoT business. They are looking for a tenacious and entrepreneurial individual to join the team.
Key duties and responsibilities:
- Create and implement lead generation strategies to attract and acquire qualified leads, predominantly in the US and EMEA
- Conducting primary market research to identify target ICP clients, ICP profiles within these clients that are suitable to target and specific individuals within organisations that have decision making capabilities
- Establishing need drivers at prospects by having clear measurement metrics for interest and buying signals, isolating out the noise of those that will never make a buy decision
- Identifying and nurturing potential customers that have been researched and sourced through various channels such as LinkedIn, HubSpot, intelligence based systems and industry events
- Initiate contact with potential customers through emails, calls, social media messages, or other communication channels using a templated form and sequencing from within HubSpot
- Qualify leads to determine if they are a good fit for the business and where possible understand the prospect's needs, challenges, and buying timeline
- Schedule meetings or demos between qualified leads and the sales team which will be a key metric for success
- Manage a pipeline of leads and opportunities, tracking their progress through the sales process using HubSpot to update records and ensure accurate data entry
- Work closely with the sales team to hand off qualified leads and provide them with the necessary context and information
- Feedback into the marketing and product teams based on interactions with prospects, sharing insights about market trends, customer pain points, and the effectiveness of messaging and sales materials
- Building an objections response template and completing a SWOT against competitors to aid prospect engagement
Key Skills and Experience
- Degree qualified, or equivalent
- At least 5-years working in an enterprise client facing B2B role
- Experience in selling technology sector
- Great presentation skills; confident and credible
- Understanding of the typical sales cycle
- Proficient in the full suite of Microsoft Office programs
- Experience with LinkedIn and other social media
- Excellent written and verbal communication
- Discretion with confidential client information
- Experience with CRM tools, reporting and analysis (ideally HubSpot)
- Proven track record in North American operations
Behaviors and Mindset
- Passionate about Technology
- Outgoing with great interpersonal skills. Able to flex approach to meet client needs
- Smart and professional
- High personal standards
- Desire to develop and progress a career in sales
- Team player; works well with others, and commits to achieving team goals
- Comfortable working in a target driven environment
- ‘Can-do’ attitude; a problem solver
- Naturally curious and proactive; willing to contribute ideas
- Reliable and punctual. Flexible and willing to work outside of hours where needed